GTM · Analytics · Tracking

The operator behind your tracking.

Relayfly sets up measurement, analytics, and pixels — so your ads stop running blind and your data stops lying to you.

Google Tag ManagerGA4Meta PixelGoogle AdsLinkedIn Insight TagTikTok PixelServer-side GTMLooker StudioHubSpotSegmentShopifyWebflowFramer Google Tag ManagerGA4Meta PixelGoogle AdsLinkedIn Insight TagTikTok PixelServer-side GTMLooker StudioHubSpotSegmentShopifyWebflowFramer
The problem

Ads running.
Data broken.

You're spending on ads but can't tell what's working. GA4 shows different numbers than your ad platforms. Conversions aren't firing. Attribution is a guess.

You don't need another dashboard. You need someone who can wire it up.

What we do

Measurement, wired up right.

Tag management

Google Tag Manager setup, container hygiene, event structure that scales with your business.

Analytics

GA4 configured properly. Custom events, conversions, funnels that match how your business actually works.

Ad pixels

Meta, Google Ads, LinkedIn, TikTok — pixels, CAPI, enhanced conversions, server-side where it matters.

Dashboards & QA

Looker Studio dashboards, tag audits, ongoing QA so your data doesn't silently break.

The deliverable

Data you can actually trust.

Every engagement ends with a working dashboard — one place to see what's firing, what's converting, and what your ads are really doing.

relay.studio / dashboards / q2-2026

Overview

Last 30 days
Sessions 184,392 ▲ 12.4%
Conversions 3,217 ▲ 22.0%
Ad Spend €48.2k ▼ 4.1%
ROAS 4.6× ▲ 31.8%
Sessions vs. conversions Sessions Conversions
Campaign CTR CVR Cost ROAS
Meta — Prospecting 2.8% 3.9% €18,420 4.8×
Google — Brand 8.1% 12.4% €6,210 9.2×
LinkedIn — ABM 1.2% 2.1% €11,050 3.1×
TikTok — Awareness 0.9% 1.4% €4,800 1.8×
How it works

Four steps. No fluff.

01 — AUDIT Look at what's there. What fires, what's broken, what's missing. One week, one doc.
02 — PLAN Short proposal. Events to track, tools to use, what changes. You sign off before we build.
03 — BUILD Ship it right. GTM, GA4, pixels, server-side where needed. Tested in staging before prod.
04 — HANDOFF You own everything. Documentation, dashboards, a Loom walkthrough. No lock-in.
Selected work

Recent projects.

D2C Skincare Brand
Consolidated 14 GTM tags into 6. Recovered 22% of "lost" purchases via server-side Meta CAPI.
GTM · Meta · Server-side
B2B SaaS
Built GA4 + HubSpot attribution model. Sales and marketing finally agreed on what "qualified lead" means.
GA4 · HubSpot · Attribution
Local Service Business
GTM + GA4 + Google Ads conversion tracking from zero. €0 → €8k/mo ad spend with clean data.
GTM · Google Ads · Setup
About

Solo studio.
Operator-led.

Relayfly is one operator who does the work. No account managers. No junior handoffs. No quarterly roadmaps.

You get someone who's done this before, on your Slack, shipping the fix.

Based remotely. Working async. English only. Written-first.

FAQ

Common questions.

How long does a typical setup take?

Two to four weeks for most projects. Audit in week one, everything shipped by week four.

Do you run the ads too?

No. We set up the measurement so your team (or your agency) can run ads with clean data.

What platforms do you cover?

GTM, GA4, Meta Ads, Google Ads, LinkedIn, TikTok, Shopify, HubSpot, Segment, and server-side (GTM SS).

Can you fix an existing mess?

Yes. Most projects start with a broken setup. We untangle, document, and rebuild.

What do I get at the end?

Working measurement, a documentation doc, a Looker Studio dashboard, and a Loom walkthrough. You own all of it.

How do we start?

Send a DM or email. One short call or written brief, then a fixed-fee proposal.

Let's talk

Your data deserves better.

If your tracking is broken, your ads are leaking, or you're starting from zero — we can help.